NBA REBRAND

This design pays tribute to the late Kobe Bryant—one of the greatest players ever.  Bryant’s silhouette replaces the current depiction of Jerry West. The typography chosen pays homage to the era of the photo from which the silhouette is derived. In this version, the text is shown below the icon. A curved rectangle is shown encasing the silhouette and letter.  Giving a clean finish to the final logo.  This logo will be used on banners, garments and all NBA-associated marketing.